“Via Palermo: an open urban regeneration project.
Inhabiting the territory and the community: the Chiesi Farmaceutici case history”.
This was the title of the speech delivered by Andrea Chiesi, Head of Special Projects Chiesi Group, at the Strategy Innovation Forum 2023, the event bringing the Italian “think tank” on strategic innovation to Venice since 2015.
At SIF — conceived to create opportunities for discussion and growth aimed at encouraging the transformation of the entrepreneurial system by bringing it closer to the academic world — Andrea Chiesi presented the guidelines of the regeneration project of the Chiesi site in Via Palermo in Parma, from the international Call For Ideas Restore to Impact to the exhibition “Past, Present, Future” passing through the various stages of development of the urban regeneration program, all united by an open, innovative and shared approach.
Andrea Chiesi’s presentation aligned with the theme of SIF 2023 “Inhabiting the Future”, which focused on the future meaning of inhabiting our “common home” for both businesses and individuals. Increasingly, authors from diverse cultural backgrounds are urging reflection on the need to treat the concept of “inhabiting the future” as a guiding light to navigate the disorder of a rapidly accelerating society—one that lacks direction and moments of contemplative pause.
The event was held at the Auditorium Santa Margherita of Ca’ Foscari University of Venice and broadcasted in live streamed on the SIF YouTube channel.
